Vers Beton, a platform dedicated to radical and independent journalism in Rotterdam, ask me to design a campaign to engage donors and subscribers, emphasizing the vital role of local, independent journalism.

The name, Vers Beton (Fresh Concrete), evokes a paradox: raw yet delicate, a message reflected in both the designs and the soundtracks of the animations.

The campaign includes print materials, digital banners, and animations for social media and the cinemas.

graphics, animation, sound, print

Collaborative design:

I shared a collection of stickers with Vers Beton, which they playfully paired with their social media content, turning it into a fun visual experiment.